A Study On The Communication Effect Of Cultural Activities Of Confucius Institute,Chiang Mai University,Thailand

Confucius Institute is the forefront of Chinese culture communication.The two major tasks of Confucius Institute are to carry out Chinese teaching and organize cultural activities.As a carrier of Chinese culture communication,cultural activities play an important role and have a profound and long-term impact.Confucius Institutes around the world have long been committed to carrying out various cultural activities with rich connotations.Many scholars pay close attention to the important content of cultural activities,and there are endless researches on cultural activities.What kind of communication effect have these numerous cultural activities achieved?How can we make cultural activities reach the maximum communication effect?These problems need to be explored and thought.This paper focuses on the communication effect of cultural activities,taking the Confucius Institute of Chiang Mai University as the research object,using the methods of literature research,questionnaire survey and interview.Based on cross-cultural communication theory and communication theory,this paper guides the related research of this topic by collecting and consulting a lot of literature.This paper introduces and analyzes the general situation of the Confucius Institute of Chiang Mai University and the cultural activities in 2017,2018 and 2019,and takes a sufficient number of Thai college and high school students who have participated in the cultural activities of the Confucius Institute of Chiang Mai University and the current or previous Chinese teachers of the Confucius Institute of Chiang Mai as the survey objects,respectively,obtains the opinions and suggestions of the audience and the communicators on the communication effect of the cultural activities of the Confucius Institute of Chiang Mai.For several typical cultural activities,the author also carefully designed the questions,interviewed the relevant teachers or students,and analyzed the interview records.From the questionnaire and interview,the author summarizes some problems existing in the cultural activities of the Confucius Institute at Chiang Mai University.In the end,some practical suggestions are put forward to improve the communication effect of cultural activities of Confucius Institute of Chiang Mai University.Through the research of this paper,it is found that the cultural activities with the best communication effect are rich in various forms and attractive,and the biggest factor affecting the communication effect is the participation of the activity objects.Both the audience and the communicators believe that the communication effect of cultural activities can be enhanced through the innovation of cultural activities.On the one hand,the findings of this paper will facilitate the Confucius Institute of Chiang Mai University to better organize cultural activities in the future,so as tomaximize the communication effect of cultural activities.On the other hand,it also provides reference for other Confucius Institutes.