| The development of information technology to promote informatization transformation of many disciplines,this book a carrier of culture heritage for thousands of years,with the change of times and gradually get rid of solid medium,evolved into electronic model,digital publishing as a significant power in cultural books in the stage of history,and the formation and commander of the potential of traditional publishing.As a new reading media,e-book has its own advantages and characteristics compared with traditional books.Although reading in different ways,different media,but the visual expression of the essence of Er did not really change,on the face of the current terms of e-books,the basic style is mostly inherited the traditional books,is just an electronic image display in the electronic media,electronic books which is a special form of books,not only reflects the changes in the medium itself,it there also has changed people’s reading habits,electronic books have all sorts of perception of Visual Auditory tactile and other people were integrated with the frequency of use is greatly improved,the visual representation demand is also rising,showing different patterns in the application of new technology,the visual performance of electronic books the mature gradually transformed from traditional mode of text book binding in electronic books gradually show unique visual visual communication Perceived charm.Perfect e-book visual performance in the dissemination of cultural knowledge,but also to bring people multi sensory aesthetic and enjoyment.Under the guidance of generalized visual communication,the rapid development of mobile interaction will make the visual performance of the current e-book more suitable for readers’ reading needs and aesthetic needs.Provides a challenging form of artistic expression and creative platform for electronic books at the same time the visual designer,for visual expression to bring more broad space to play,this is not only the electronic visual communication industry shock,but also affects the traditional book frame design,combined with the visual performance of visual media era to.The electronic books presented based on visual performance as the research object,absorbing the essence from the traditional paper book theory,combined with the Internet plus era under the background of new science and technology,new design,interface design,interaction design,visual representation of virtual reality technology to make a study of electronic books in theory,strive for the electronic book visual representation,digital publishing,digital media visual basic research with theoretical exploration and basic research direction. |