Research On Visual Design Of Sotf Interface Interaction Mechanism In B2C Website

In studies of B2C websites, researchers mostly focus on business and profitmodel, operating strategy and online shopping behavior. From design perspective,they have done a lot of researches on the structure and web page design of B2Cwebsites. Moreover, studies of website visual design are generally based on aestheticrules and points of view. Researches from the perspective of user experience are verylittle. Much less is the study of B2C websites.In recent years, user-centered thinking deeply influenced a wide range of designfields, such as interaction design, interface design, interactive advertising design,website design and industrial design. Based on this thinking， this paper rethinksthe visual design of the soft interface interaction mechanism in B2C websites. What’smore, interactive advertising in interactive theory and cognitive psychology theoriesare integrated in specific design of the process. It is based on user experience andfocuses on effective interactive communication and usability, which enables usersto fully experience the beautiful and happy interactive experience, thereby enabling ahealthier development of the site.This paper studies the visual design of the soft interface interaction mechanism.It belongs to the interface design. Researches on the search mechanism, controlmechanisms, the user registration mechanism, browsing commodity mechanism inB2C website are done in this paper. It also analyzes and conclude the main points ofits visual design. The key of using interactive mechanism is whether the visual designis effective. Only the excellent visual design can make interaction mechanism better.The visual design of the search mechanism focuses on navigation and search design.The visual design of the control mechanism focuses on the dynamic banner designand page design. The visual design of the user registration mechanism focuses onthe user registration page design and user login page design. The visualdesign of browsing commodity mechanism focus on the design of commodity listand the shopping cart page. When analyzing important design of each mechanism, itfocuses on that whether the visual design of B2C website comply user experience,principle of usability, the requirements of the aesthetic rules and effective interactivecommunication. Based on these criteria and further interpretation and analysis,validity of the visual design can be reviewed. The deficiencies of the site can also beanalyzed. Moreover, user experience can be improved after key design points areused.Furthermore, iPhone App Store is redesigned according to the design featureswhich are analyzed above. Then the correctness and effectiveness of the design pointsare proved.