The Project Operations Research Of The Doll Interactive Play<Pinocchio>

Tianjin Children’s arts theatre and Tianjin People’s Arts Theatre create the Play Pinocchio,put on the stage since August 5,2011 in GuangHua Theatre,not only gain the economic benefits and social benefits.It’s more important to enhance the vitality of the development of Tianjin play.This play has performed in Beijing,Guangzhou and other major cities,and adjusts measures to local conditions,innovation performance style,mutual reflect,to other huimin activities everywhere have caused countless children crazy love,so many people are impressed by this play.And in 2011,the Chinese institute of puppet national puppet theater performance gain award for“ the best drama".This art is based on the different subjects such as marketing,musicology,management,the theory of knowledge as the support,by collecting data and organizing related literature,the doll,Pinocchio,interactive musical ontology,market positioning,and works to build,operation mode,industry challenges and coping strategies,the development prospect for research,provide a reference for play and promotion of his works in China and using for reference.