Analysis Of The Market Operation And The Influence Of Midi Music Festival

The outdoor music festival has been introduced to China for more than ten years.After continuous accumulation and improvement,there are more and more influential outdoor music festival brands in China,including Lijiang Snow Mountain Music Festival,Zhangbei Grassland Music Festival,Strawberry Music Festival,Midi Music Festival,etc.,which are highly sought after by fans.Based on this,the author in the article based on the domestic development of outdoor music festival,the ancestors of confuses the flute music festival,confuses the flute music festival in a large number of sorting out and analyzing the development of the case data and related news reports and academic research,on the basis of musicology,management,sociology,communication studies and economics disciplines combined together.The author is based on the development of the Midi Music Festival,the originator of the domestic outdoor music festival.It organizes a large number of cases and data on the development of Midi Music Festival,related news reports and academic research results,and combines music,management,sociology,communication and economics.And it makes a comprehensive discussion on the operation mode and influence of the Midi Music Festival in a multidisciplinary way.This paper is mainly divided into five parts.The first part,the introduction.It is based on the background and significance of the topic,the status of academic research at home and abroad,the theoretical basis and research methods,and combs the relevant background of the Midi Music Festival,and lays a solid foundation for the full text.The second part is an overview of the development of the Midi Music Festival.It analyzes the three different stages of the birth,development and maturity of the Midi Music Festival.The third part combines relevant data to analyze the Market operation of Midi Music Festival,and summarizes the audience market segmentation,music style positioning,poster theme design,stage lighting layout,brand cooperation negotiation,security management,marketing revenue source,operation method analysis,etc.The fourth part is the analysis of the influence of Midi Music Festival.It puts forward the advantages and disadvantages in the development of Midi Music Festival,and explains the positive and negative impacts of the Midi Music Festival on urban and rural development.The fifth part integrates the previous research results,combines with the problems and shortcomings in the development of Midi Music Festival,and refers to the successful experience of outdoor music festivals at home and abroad,and analyzes the Later Development Strategyt of Midi Music Festival.