The "Internet Plus" Era Of Domestic "IP TV Series" Research

Putting forward along with the "Internet +" concept,the traditional industry by vast network platform and the depth of the Internet information technology integration,joint effort to create "the Internet and traditional industry" economic development in the new situation.Show in the film and television industry,cloud computing,big data such as digital active participation of the Internet technology,broke the traditional operation pattern of film and television industry,formed a "Internet + film" business model,China’s TV dramas from the development,production to marketing communications and derivatives of the whole industry chain extension plays a refactoring changes,thus,domestic "IP TV dramas" arises at the historic moment,reshape domestic film and television play ecosystem.International background,the domestic "IP content" for the film and domestic film and television works occupy a Chinese film and television market share guarantee as well as controversial,and high ratings high box office is behind the extensive and profound Chinese culture calls for a "super IP" cultivating matrix.This thesis throughout the domestic film and television play of the whole industry chain will be IP business thinking as the breakthrough point,combined with the case of phenomenal film and television works focusing on the analysis of domestic "IP TV dramas" operating transmission mechanism,to spy out the domestic "IP TV dramas" the problems existing in the communication process,and then puts forward Suggestions for the Chinese film and television market benign development.On the section distribution,this paper is divided into five chapters.The introduction part is mainly composed of the research background,research purpose and significance,research ideas and research methods,the research both at home and abroad,the main innovation points in five sections.The second chapter,mainly from the domestic and the definition of "IP content;Current situation of the development;Characteristics of the three aspects of "Internet +" era under the background of domestic specific interpretation of "IP content".Furthermore,analysis of the causes of domestic "IP TV dramas" development boom is based on the situation of censorship and policy;The present situation of the shortage of "original" with the audience diversified demand contradiction;High quality IP strong cashability;"Internet + film" technical support four aspects the reasons for this.The third chapter,on domestic "IP TV dramas" adaptation model for classification.+ content mainly includes: "network literature" adaptation model;"Anime + content adaptation" mode;"Shadow swim interaction" adaptation model;Network drama + content adaptation patterns and various adaptation category.The fourth chapter,analysis of domestic "IP TV dramas" transmission of operating mechanism.In domestic "IP TV dramas" unprecedented deconstruction and happening behind the film and television industry chain integration,fans of thinking in the Internet,such as economy,big data,BAT intervention on domestic film and television play the development,production,marketing communication and the derivatives of the whole industry chain positive capital intervention,reconstructed the movie ecosystem.The fifth chapter,to spy out the domestic "IP TV dramas" problems that exist in the transmission mechanism and put forward the corresponding suggestion.Domestic "IP TV dramas" in obtaining high box office,high ratings and at the same time there are serious bubble,identical,the lack of film theory and the problems in the process of adaptation.And the key to solve this problem is produced the strong vitality and value identity,withstand the test of market "super IP",gradually form the domestic brand of "IP content" and series.Conclusion,under the background of "entertainment" of the Chinese "IP phenomenon" is a special cultural landscape of domestic film and television play has risen in a spiral,"content is king" demand will regulate the development of cultural industry.