A Study On The Industrial Chain Of China 's Sequels

Rapid development since the new century, the film industry, film has been expanding its market, has also been gradually rich film type. As a new movie development mode, the sequel to the movie came to prominence on the world movie stage. Film is different from other activity seems to be a sequel film with the aid of the mother brand influence, has low cost, small risk, easy to popularize, the advantages of the audience is fixed. It can be seen that the presence of the sequel to the movie, is an important symbol of the maturity of the movie industrialization, it demands on female in the sequel reproduction of creation, summarized successful film elements and copy, so as to form a controllable film industry development model.Since2000, the Chinese film industry has a rapid development, at the same time, influenced by the wind of Hollywood sequel, Chinese movie also gradually entered the era of "2", the audience familiar sequel film series are:small times series, the series of "production","four lobsterman was" series,"stopping way" series,"painted skin","if you are the one","tai chi" series,"overheard" series, etc. The sequel is affected by its box office, word of mouth and film brand, has obtained the good result, also for the development of China’s film industry provides a development model can be used for reference.But relative to the Hollywood sequel film vision and whole development trend, China’s sequel film series, far from also only stay in the continuation of the state of the box office and word of mouth and creating a sequel. So in this thesis, the author tries to analysis the development status quo of Chinese sequel films since2000, puts forward the concept of a sequel film circulation industry chain, the author believes that a sequel film as a continuation of female film brand film pattern, its development is replicable and operability, say so, establish a sequel film circulation industry chain, helps the sustainable development of China’s sequel to the movie.This paper is divided into four parts:The first part of introduction, through the analysis of the research status at home and abroad for the sequel to the movie, it is concluded that the current research about a sequel film circulation industry chain, and this will conduct the thorough research to the circulation industry chain, the sequel to our country’s sustainable development has a great role, so this topic has great research value.The second part through reviewing the development of China’s sequel miniature schnauzer, and together with the present situation of the creation of the sequel to the movie in China since2000and industry status quo, summed up the sequel film of our country has a story continues, similar style, brand extension and audience fixed four big characteristics, these characteristics of circulating industry chain to provide necessary conditions for a sequel film.The third part puts forward the concept of China sequel circulation industry chain. Is different from the sequel to the movie, in the sequel of circulation industry chain, in addition to the traditional industry chain in the production, distribution and reproduction cycle show three links, the specific operation in the industrial chain, each link also by the audience, brand and marketing of three factors, therefore, these three factors and formed a "systemic" outside "of microcirculation. Through a combination of the two loops, to ensure the virtuous cycle of sequel circulation industry chain.The fourth part, the author selected "off road" series,"painted skin" series, a series of small times, three cases study on a sequel film circulation industry chain. Through analysis the author concluded that the three sequels film series in the circulation industry chain of each link of emphasis, but the core is in accordance with the "audience preferences determine the brand value and brand value of marketing, marketing activities to attract the audience" to the circulation process, so as to confirm the sequel is replicable and operability of industry characteristics.Sequel to the movie, is a mark of the maturity of the film industry, but in the face of changing film market, how to make a sequel film success under control? The author thinks that, following a sequel film circulation industry chain, grasp the relations between and among audiences, brand and marketing, may make a sequel film of our country constantly to mature. And this, is also the value of this paper.