Research On Dynamic Mechanism Of Cultural Industry Cluster Evolution

Cultural industry development has an important strategic position and cultural industry cluster is an effective way to develop cultural industries. Compared with other industrial clusters, cultural industry cluster develops slowly and lacks research. Study of cultural industry cluster can learn the basic theory and methods of traditional industrial clusters,but its development path can not copy the development model of other industrial clusters. Therefore, based on the special nature and life cycle of cultural industries, the paper learns cluster theory of general manufacturing and traditional service, use basic theory and methods of self-organization?statistics, system dynamics, etc. to explore the dynamic evolution and find sustainable development path of cultural industry clusters.(1) Dissects cultural industry structure and analyzes evolution process. Firstly, the paper analyzes cultural industry spatial structure on the base of spatial distribution of cultural industrial park, cultural industry hierarchy based of cultural industry classification, cluster body and the environment, cluster innovation network structure on the base of knowledge chain and innovation body of cultural industry and supply chain network structure of cultural industry clusters based of triangulation method, empirical analyzes spatial structure and chain structure of cultural tourism industry cluster and generalizes cultural industry chain structural features, cluster knowledge characteristics and spatial distribution characteristics. Secondly, the paper analyzes lateral, longitudinal, mesh gathering and evolutionary trends of cultural industry cluster.(2) Analyzes evolution dynamic formation mechanism of cultural industrial cluster.Firstly, the paper indicates evolution power of cultural industry cluster.Secondly, the paper analyzes formation mechanism of cluster evolution power based of self-organization theory. Self-organizing evolutionary mechanism includes of enterprise derivative mechanism, competition and cooperation mechanism and collaborative innovation mechanism. Enterprise derivative mechanism can expand cluster of scale, reduce costs and facilitate knowledge spillovers. Competition and cooperation mechanism encourages knowledge spillover by the way of cooperation and promotes innovation through competition. Coordination mechanisms can promote cluster effect in different levels. Innovative mechanism contributes to accumulate human capital and knowledge capital of cultural industrial cluster. In short, dynamic mechanism forms cluster evolution impetus to promote the formation and development of cultural industry clusters.(3) Analyzes evolution dynamic action mechanism of cultural industrial cluster on the base of power factor and its action mechanism. Firstly, the paper screens power factors of cultural industrial cluster based of statistics and chain theory. Secondly, the paper discerns power factors of cultural industrial cluster based on positive feedback mechanism of system dynamics model. Power factors of cultural industrial cluster include internal and external power factors. These factors form a four-level hierarchical network structure and forms evolution power of cultural industry cluster by positive feedback loop.(4) Empirically analyzes cultural industry cluster dynamic mechanism of Shaanxi Province. Cultural industry in Shaanxi Province is around Xi?an city and constitutes comprehensive cultural industry belt in Guanzhong area, red cultural industry tape in north of Shaanxi and eco-tourism cultural industry tape in south of Shaanxi. Cultural industry cluster development in Shaanxi is in a stable growth stage and has some characters for example it has rich cultural resources but lacks innovation, has comprehensive policies but benefits few enterprises, has great potential in market demand of cultural consumption but lacks mining, develops in overall coordination but has a serious imbalance in regional development, still has investment problem and serious shortage of integrated management talents. Through enterprise derivative mechanism, competition and cooperation mechanism and collaborative innovation mechanism, power factors promote the formation of cluster effect such as poly suction effect, knowledge spillover and synergies..(5) Explores the development path of cultural industry cluster. Development problems of cultural industry cluster in Shaanxi Province are short of self-organizing power and other power does not play its role generally. Structure characters and evolution power of cultural industrial cluster cause that development of cultural industrial cluster should pay attention to the cultural industry chain vertical and horizontal collaboration to strength its evolution power. Division coordination, resource coordination, production coordination and marketing collaboration promote to reduce costs. Institutional coordination and competition collaboration are helpful to protect Intellectual property and encourage knowledge spillover. Innovation coordination and collaborative development with the environment promote integration of cultural industry chain, cluster innovation and sustainable development.