Study On The Integration Mechanism And Effect Of The Industrial Chain Of Cultural Industry And Tourism Industry

The integration of cultural industry and tourism industry is the development trends of modern industry integration,and it is also the approaches of the development of culture industry and tourism industry.However,existing researches focus on industry or individual industry,Some papers have involved the study of cultural tourism industry but they lack of system and depth.With the help of in the existing research results,basing on the analysis of cultural and tourism industry correlation and exploring the relationship between industry chain,we put forward that we can use of industrial chain of "extension" and "connect" and "space to hold" role as a path to realize the integration of cultural tourism industry.This paper making the innovation around the "mechanism" are as follows:Firstly,this paper defines the concept of cultural tourism industry from the perspective of integration and analyzes its nature in detail,which provides the basis for the analysis of the industrial chain.From the point of view of connotation,cultural tourism industry is implementation to enhance the efficiency of the combination of the intrinsic elements of the complementary industry form,which has the potential to consistency,interactive and point to the attribute,and these are the premise of the industrial chain.Secondly,the industry chain has functions of extending,connected and space accommodate and other,which not only are the carrier of cultural and tourism industry integration,but also to accelerate its integration to enhance the integration efficiency.From the perspective of industry chain,the cultural tourism industry is a cluster of cultural enterprise,tourism enterprises and related enterprises.In the industrial chain,extending the culture tourism enterprises can produce Mar spillover,supporting organizations and units can produce Jacobs spillover to cultural tourism enterprises,and both of them can improve the efficiency of the cultural tourism industry.Thirdly,through the investigation and research on Suzhou cultural enterprises,tourism enterprises,tourism enterprises,and using modeling techniques SEM analysis,We confirm the theoretical assumptions,namely In the integration of cultural industry and the tourism industry,through the construction and the use of industry chain,it is the effective carrier of cultural tourism industry convergence,moreover it can accelerate the convergence of both speed and achieve the superimposed effect of the two heads are better than one.In this paper,we draw the final conclusion is that in the integration of cultural industry and tourism industry,we can use of the industrial chain mechanism and take advantage of industry chain links between enterprises,organizations,units and other,in the end it can bring industries and enterprises agglomeration effect,which drives the formation industry mechanism and accelerates the development of cultural tourism industry.