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Packaging Design Of Mount Longhu Native Products

Posted on:2018-08-06Degree:MasterType:Thesis
Country:ChinaCandidate:H R SunFull Text:PDF
GTID:2335330512494852Subject:Art and design
Abstract/Summary:PDF Full Text Request
Mount Longhu Zuting as Taoism is one group,since the Eastern Han Dynasty up after 1900 years,the Taoist culture contains rich and colorful natural landscape.The local every year to attract a large number of overseas tourists,brought the local native hot.But throughout Mount Longhu products,brand clutter,although the quality of product is excellent,but because of the regional packaging and branding is not obvious,cannot form a unified brand sales.This study selected four kinds of the most unique Mount Longhu special snack dishes,respectively,dried eggplant,pumpkin dry,dry beans.In the face of Mount Longhu on the local market disorderly native brands,and more for the bulk retail Therefore,the self-made brand "Tianshi mansion" has been integrated and designed to form a series of packagingDesign to Mount Longhu Taoist culture as the basis,separately from the text,color,pattern and type of packaging materials,the Mount Longhu Taoist culture into specialty packaging design.For the defects of Mount Longhu special snack on the packaging of the use of elements of Taoist culture and design the visual performance of its appearance,make the package more the geographical features,to attract more peopleto accept and enjoy Mount Longhu special snack,greatly enhance the sales of goods,in order to open the local native products to enhance their visibility,reputation,better promotion of dragon and tiger The mountain road teaches culture and promotes local economic development...
Keywords/Search Tags:Mount Longhu, Regional characteristics, native product packaging design
PDF Full Text Request
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