Zhoushan Native Of Packaging Design

Native products refer to the special products with local features and historical and culturalconnotation. They are huge cultural wealth, so it will be our responsibility to use this precioustreasure reasonably. Lu Xun once said in his Qiejieting Essay “Only national, is the world”, fromwhich we can see only with the local features of local products packaging will be different, localproducts packaging design should highlight the characteristics of the “native”, to make it having adistinct regional culture feature.With the development of social economy, the local products economy expands increasinglyand there are local product stores emerging in large numbers in various places. However, due totraditional ideas and the business operators’ pursuit of interests, the packaging design of localproducts is very monotonous and the duplicating phenomenon is very serious, which make theproducts lack of cultural connotation and artistic charming and resulting in special products notselling well. Therefore, it is very necessary to study native products packaging design.Zhoushan, as a famous historical marine cultural city, rich in geographical and culturalresources, has a deep and unique local culture, which undoubtedly will play an important role todesign the native products packaging.Starting with the introduction of Zhoushan native products packaging and regional culture,the current situation of Zhoushan native products packaging is proposed based on Zhoushan localproducts packaging samples. And the packaging structure, materials, decoration design, packagingdesign and their compatibility with the characteristics of Zhoushan marine culture are studiedsystematic. A set of packaging design strategies are formulated. The packaging design innovationstudy starts form three aspects: the regional cultural heritage, the regional design elements and thebig brand forming accelerated by packing design. In the paper, a large number of packagingdesign cases at Zhoushan and abroad are referenced, which fully expounds the idea of raising thequality of Zhoushan local products packaging.In short, it is hoped through the study of Zhoushan native products packaging design toenhance the level of it and contribute to its marketing development, so as to improve its marketand brand popularity. Meanwhile, it is also hoped to set up a model for other places to developtheir own native products with regional culture and native image.