A Research On The Impact Of Implicit Self-Esteem On Career Decision-Making Conformity Of College Graduates

College graduates as a special group, is about to enter the workplace. In addition to fully considering the development of space and preferences,they want to pursue specificality, show their personality as well as the desire to get the identity of the peer group on career decision-making. They often unconsciously consistent their career decision-making with the peer group, lead to the conformity phenomenon.This research discussed college graduates' career decision-making tendency and conformity characteristics by designing three experiments. In the description of the alternative career information adequate and balanced situation, study one discussed the situation of the career decision-making. Then the research investigated if the peer group pressure would affect the career decision-making of college graduates. Results show subjects that choice "popular professional" of were more likely to career decision-making conformity, that choice "unpopular professional " were not sensitive to the positive and negative feedback, no career decision-making conformity arosed. In order to explore the different career decision-making in face of the same peer group pressure, the third study examined the effects on career decision-making conformity of implicit self-esteem.This study obtained the following main conclusions:(1)the information is sufficient, and under the condition of information imbalance, college graduates career decision-making conformity will not occur.(2)the career decision-making in independent tend to herd of college graduates in perceived group pressure from peer group, career decision-making conformity are more likely to happen.(3)the career decision-making in independent don't conform college graduates less susceptible to peer group pressure, changing their choice.(4)regardless of implicit self-esteem level, career decision-making conformity will not occur before perceiving the peer group pressure.(5)after perceiving the peer group pressure, college graduates of low implicit self-esteem level are more prone to herd behavior career decisions than college graduates of high implicit self-esteem level.