The Semiotic Interpretation Of CCTV Documentary “Tea, A Story Of A Leaf”

Nowadays, the number of documentary about tea culture in domestic is not enough, so there is point in studying it, and the difficulty of this research is just here. Fortunately, CCTV documentary "tea", with its high levels of filming and wonderful heavy content, provided the research object for this topic. As China’s most authoritative official television, the action for CCTV spending much time and the top team in making a documentary of tea culture is worthy of being interpreted. Accordingly, this topic introduces semiotic theory, using some semiotic concepts such as "signifier", "meaning" and "mean" and so on, analyzing natural scenery symbols, function symbols, spiritual and cultural symbols, rituals symbol in this documentary to show how the tea culture is spread and understood by symbols. In the perspective of Communication, this topic sums up the “four characteristics” of symbols in the CCTV documentary “tea”: floating meaning, the carnival of symbols, and compilation of the myth and realism symbols.After the semiotic interpretation for this movie, this topic put forward that, CCTV tea culture documentary "tea leaf Story" fixes the "floating sense" by the perfect combination of commentary and pictures, so that the meaning can be achieved. And it shows multi-directional hesitant sense which is of no absolute certainty for cultural significance by means of the profound meaning of cultural symbols at the same time, to leave a great deal of space for audience to think about. The people and things in the documentary "Tea" cover abundant meaning of tea culture, and metonymy is used in reverse when coded. Similarly, the movie puts audience into these people’s daily life, making the private experience public, blurring the boundaries between private experience and public experience, allowing viewers to "feel" a sense, shortening the distance between tea culture and audience, leaving a heave impression on them. However, due to too numerous symbol, and a lot of strange elements, as a result, the “tea” form a "short circuit symbol" phenomenon, causing some difficulties for the audience to understand and making the meaning of it unfamiliar.As the official television, CCTV build a myth through the documentary "tea", passing to Chinese people the theory that man is an integral part of nature and the "benevolence" which is at the core of traditional outlook on life. Behind it, this is a continuation of thousands of years of traditional Chinese culture. CCTV, the most important State media, thus achieving encoding and transmission of family values and national consciousness, and the audience complete the identity for home and country by decoding. At the same time, the film "tea" describes the "nostalgia" in the change of social life, and expresses the sad of traditional culture’s disspear. In addition, production team focused on the famous “ChaMa Road”, the UK, India, Eastern Europe and other tea culture symbols were introduced into the film, expressing the intention of intercultural communication. the ultimate goal is to highlight the tea culture of different countries and regions are in the characterization of philosophy of life and love of the heart.