The Effect Of Gratitude On Internet Altruistic Behavior

In the network moral behavior, internet altruistic behavior is relatively concentrated embodiment of network positive behavior. Undergraduates as the main force in the use of the network,they have altruistic behavior or not is important to build a harmonious network environment. All of they own a high level of moral cognition degree, so moral emotion plays an important role in their network morality’s improvement. Gratitude is a kind of active moral emotiins, you will experience the kind of grateful heart when the you get help from others and trying to make a return. To explore the influence of gratitude to undergraduates’ Internet altruistic behavior in network situation have great realistic significance to enrich and perfect relevant theories as well as to improve students’ moral education.This study sets three experimental situation to study the effects of emotion on Internet altruistic behavior includ ing the gratitude emotion, positive emotion and neutral emotion,try to show that gratitude emotion of the individuals will have more Internet altruistic behavior compared with general positive emotion and neutral emotion.We use interviews and questionnaire to collect gratitude emotion and positive emotion stories during the subjects’ network experience, compile them into scenario, after statistical analysis we will use the best scenario into the following experiment. At the same time collectting the individual-environmental factors of network altruistic behavior by the interview,which including the specific dimension and the content.And to explore the relationship between network altruistic behavior and individual-environmental factors, and the regulation influence of gratitude between the two.In the formal experiment, we take the following steps: evoking the target emotion by stories; evaluating emotion intensity; evoking network altruistic behavior and individual-environmental factors, to explore how gratitude and individual-environmental factors work together to the Internet altruistic behavior. By statistic analysis, the main conclusions are as follows:1. The establishment of the scenario can effectively induce the target emotion;2. College students’ Internet altruistic behavior individual-environmental factors checklist has good reliability and validity, and shows that the questionnaire can be stable and effective measure the individual-environmental factors when college students consider to do internet altruistic behavior;3. College students will make more internet altruistic behavior under the gratitude state;4. Gratitude emotion has a greater promotion to college students’ internet altruistic behavior than individual-environmental factors;5.Gratitude play a regulating role between individual-environmental factors and internet altruistic behavior: the positive correlation between individual-environmental factors and internet altruistic behavior will be stronger under the gratitude state, gratitude can further stimulate positive impact on higher individual-environmental factors to the internet altruistic behavior;...