A Research On Cultural Creative Products Design Based On Emotion Design

Under the background of economic globalization,the cultural creative industry has become a new favorite to develop national economy and promote the influence of national culture with its huge advantages of low energy consumption and high added value.As one of the important products of the cultural creative industry,the first task of the cultural creative products is to find the suitable forms of the modern people's way of life for the culture.Creative,how to cultural elements and the integration of product,the design has a certain functional,meet the emotional needs of the modern new products,is China's wen gen field of product design need to focus on important issues.Therefore,based on the perspective of emotional design,this paper explores the design method of cultural and creative products by using the three levels of emotion theory.This article first to wen gen product definition,classification,properties,characteristics and expounds the related theory of emotional design,which shows that the emotional trend of product,to form and provide theoretical basis for the emotional products.Then by instinct,behavior,and reflect on the three design based on the different dimensions of,combined with relevant cases,induce wen gen elements of design in product design at all levels,this part is the emphasis of this study.Finally,taking qingyang xiang bao wenchuang product design as an example to carry on the in-depth practical design demonstration.Production base in qingyang sachets data collection and field investigation,on the basis of the cultural elements are parsed,qingyang perfume Bao Wen product design principle,put forward respectively from the three levels of emotional design discusses the qingyang perfume Bao Wen product design content,design concept,design of output.Through combined theory and the practice of design,suggest that the emotional design concept is introduced in the article and the product design is a user-centered innovation practice,it has certain feasibility,that is a product designer provides a new way of thinking,and to a certain extent,promote the development of cultural creative industry in China.