| Development of B&B in recent five years has evolved into present "red ocean" competition from previous "blue ocean" competition.Return on B&B in vestment has seen substantial reduction.Difference between B&B,traditional ho tel and residence may be the key factor for people to choose B&B experience.Therefore,B&B homogenization can only be solved by specifically carrying o ut B&B differentiation study from perspective of factors.Based on research method of differentiation analysis,the paper divides di fferentiation research into:external dimension(namely,space form,texture,com ponent)and internal dimension(namely perceptual enhancement and dislocation.The breakthrough is that the factor layer is analyzed and quantity investigatio n combines with graphical analysis.In addition,differential analysis about desi gn factor of existing excellent B&B is conducted by combining thoughts of "I nternet+" and B&B space creation methods are summarized.Firstly,network-str uctured questionnaire is used and five-star rating scale is adopted to make com prehensive evaluation and calculation of two dimensions and 5 factor group.T hrough investigating basic information,consumption idea,motivation and differe ntiated space demands of,satisfaction degree of B&B differentiation,premium payment of B&B travelers around West Lake,the paper has summarized their demands on differentiated design of B&B space.Secondly,through conducting field investigation and in-depth visit as a visitor,I have understood differentiation of internal and external B&B space around West Lake and concluded probl ems of B&B differentiation existing in the area.Next,Factor matrix based on iii differentiation factor and differentiated design methods is constructed;graphica 1 analysis is made and a number of intersections which are closely associated are fetched.Lastly,by combing with people,site,space theory and We Media theory,enhanced and dislocated differentiation analysis about space form,textur e and component of excellent B&B cases are made.The B&B space creation method based on differentiated experience is obtained and differentiated externa 1 space of B&B is simulated to be practical support for the paper.Based on analysis of We Media theory in B&B space,the study puts for ward three major characteristics of We Media B&B space:independence,intera ctivity,and transmissibility so as to obtain the B&B space creation method bas ed on differentiated experience in hope to provide targeted analysis of preferen ce and satisfaction to B&B tourists for their reference,provide suggestions on space operation and management to B&B operators,provide differentiated B&Bspace creation methods of practical significance to designers and provide new ideas and reference for similar researches. |
