Study On Strategies Of Social Product Design Based On Interest Graph

With the advent and vigorous development of the Internet era,social networks social networks from the form the content.The social network based on the realistic relationship between acquaintances has entered into the stage of steady development,but it also confronts with huge bottleneck because of three problems,including the redundish and fragmented information,the high social cost,the lack of relevance and personalized content.Social network developed by interest graphs is growing rapidly.In this paper,we hope to analyzing the factors that affect user experience in the process of the usage of social network product.And then sort and weight these factors.Finally,based on the constructed corresponding experience model,we conclude type of function specific to different usage stage and output corresponding design strategy to guide the design practice.First of all,in the third chapter of the study,the author summarizes the three stages of personal interest development and the three stages of the user's use behavior in the social network one by one through literature reading and collating,case analysis and other methods.To be specific,the stage of situational interest motivation is related to the stage of user adopt behavior,the stage of situational interest maintenance is corresponding to the user's information,social and entertainment behavior stage,and the individual interest formation and development stage correspond to the user's sustainable use behavior stage.The impact factors of each stage are reorganized,and finally the influence of social products based on interest graphs are generated from four aspects: Personality,user Perception,product Situation and social Environment.In the fourth chapter,based on the PPSE model,the author validates and modifies the credibility of the model through group segmentation,context interview and questionnaire,and finally obtains the PSE model which can guide the design.The fifth chapter is the output of design strategy based on the PSE model.The author divide interest social product into three stages.First is the stage of try to use,which strategy including the convey of product positioning based on the norms and user identification,and strong targeted product architecture,easy and interesting use of the product.Second is the stage of conscious use,which strategy including the presentation balance between the attractiveness and moderate of content,the strengthening mechanism of user participation,the diversification and depth of value-added services.Third is the sustainable trial stage,which strategy including the product iteration under the guidance of user expectation,the creation of a sense of belonging.At last,the author verify the feasibility of the design strategy through a brief design optimization practice.This topic explores the design strategies and methods that make the users of different interest levels stimulate situational interest,maintain situational interest,form and develop the individual interest,and ensure that the demand generated by the different individuals in the corresponding stage can be moderate to meet and eventually produce a sense of belonging,so as to achieve the user strong viscosity and high degree of activity in the view of product.