Research On Product Design Elements And Extension Application In Social Network Era

The change of information technology originated in the last century,this century to the first decade of the Internet plus era,changed the nature of the whole world from the mode of production to a large extent the way of life,information dissemination on the Internet,and the Internet era to enhance the widespread social demand,social networks,from QQ to WeChat,micro-blog,the mobile Internet coverage basically use the crowd.In the field of product design,it also continues the evolution path of digitalization,industry 4 and intellectualized and diversified Internet.In the research process of deep integration Internet,the Internet thinking of product design can be regarded as the focus of current research.However,the Internet itself,as a dynamic information society,has a rapid substitution and periodicity from tools to large cultural products.Therefore,the experience level of Internet thinking is hard to materialized.But at present,the social elements from the social networking site into a comprehensive Internet business application,therefore,this paper attempts to social networking trend from the Internet in the process of products from the ecological chain,designers,users and enterprises including three-in-one,product design thinking,but also production system into the social network.In this study,the changes in the production and dissemination of information in the network design;characteristics of interpersonal interaction,the dissemination of science,social psychology,cross discipline as the theoretical basis,case method and observation method,around three main products to value-added in the social network,including both the design elements including product extension mode.This paper first analyzes the characteristics of information dissemination in the Internet era,and the shortcomings of product design research under the trend of Internet development.On this basis,it puts forward the research significance and value and research framework of this paper.Then,we discuss the characteristics of designers,users and business groups in the design age.Then we will discuss the changing trend of the three main factors and how to realize value increment in the age of social networking.This article believes that the social age,the designer's value realization process changes,the focus of human capital and social capital.The user becomes the design chain center,the user participates in the realization process,the user experience,the evaluation then the user propagates,realizes the product personification characteristic.In the end,enterprises should break barriers in social networks for multielement integration.Then,describes the communication elements of product promotion,to the father of three air purifier successful product promotion case study,think product promotion gradually in the dissemination of information,such as subtle inspiration and guide the symbolic metaphor instead of rigid implants,shield hard placement mode.Finally,the conclusion is that from the perspective of the survival form of people's social network community,from the perspective of the changing rule of communication,every component part of product design is bound to change.