The Research On SNS Product Design For Parent-child Based On User Experience Map

With the rapid development of mobile Internet, Internet users arechanging their selectionfrom PC terminal to mobile terminal rapidly. The market of mobile Internetapplications is expanding; mobile applications are involved in all aspects of people's daily lives.Because of the transformation of population structure and thedifferences ofeducational background, low-age trend in Internet users appeared. This makes the baby products become a new hotdesign point. The core of the Internet economy is the experience economy, the user experience is the most important point in mobile Internet product design.With the development of the times,definitionand research methods of the user experience are constantly changing.The product design community also asks for the theories and methods of user experience. Compared to the traditional single user products, the design of multi user products is more difficult, so we need effective user experience research methodsas theoretical support.This paperanalyses the methods of drawing the "user experience map" from three traditional ways—user experience, situational analysis and mental models.The flow of drawing the "user experience map" is data collection, outlining the user portrait, classification of task stages, describingthe phase behavior, describing the mental model, refining the opportunities and drawing into map.At the same time, this paper discusses the method of applying the "user experience map" into the process of designing a product from the preparation stage, design stage and evaluation stage, forms a relatively complete theoretical system.This studydepicts the user portrait of two groups—0-6 years old preschool children and their parents,and gets the two groups' "user experience map",in company and education respects. Children's social product design opportunities have also been found through the"user experience map". On the basis of such product design opportunities, we designed a children's social intelligence products called "Baby listen", it is a multi-terminal interactive product which is one-stop, and hasaudio entertainment functionas well asphonetic function.