Product Design And Operation Program Of Baidu Emoticon Search Engine

This is a "no emoticon,no chat" era.On the Internet,people can not only use language to convey information,but also use emoticons to express emotions.As a kind of symbol,emoticon is mostly static image or dynnamic picture with text and meaning.All along,the network expression is only a way of emotional expression in virtual world,and often used by young people.As the life pressure of young people is increaseing,the desire for emotional catharsis and expression is also enhanced.It is common to use network expression for bucket diagram and facial expression.The network expression profession has also displayed four new characteristics:the cultural phenomenon,the industrialization,the use scene expansion,the application way marketing and the market demand explicit.Baidu pictures is China's largest online picture library,plowing in the field of image search more than ten years.In the existing search data,the demand of network expression is increasing day by day.Based on their own advantages,through a series of industry research and user analysis,Baidu pictures create a network expression platform.The platform includes the following functions:firstly,"facial expression" search,users not only can find expressions,but also make expressions;secondly,facial expression platform,inviting the producer of facial expression to be settled as the source of expression production;thirdly,expression cloud,the expression library will put out to more expression shop.In the operation plan,the manager constantly enrich product content from two aspects of the content and activities,through online and offline activities to enhance product visibility.At present,Baidu expression search engine has been on the line for a month,and user visits,dwell time user,the user downloads and other data performed well.