Based On The Analysis Of Product Emotion Design Subconscious Psychology

Just like our life shows to us, industrial products full of in every corner of our living space.In the modern society, has only few goods have the of its fundamental properties, more is in its appearance, color and deep connotation and so on aspects to highlight the product competitiveness in the same group.In ideological trend under the background of modern society, people are products with emotional attributes evoked strong desire, maybe people buy a product, because of its strong function, but it may just because the color of the product, the appearance, a subtle streamline design,possibly even after the goods occasionally hear a beautiful melody.Indeed, the modern product design has begun to further explore the field of psychology, design summed up the design psychology, this subject is compulsory course for each designer.Products under analysis is based on unconscious emotional design, the emphasis of the discussion lock in the consciousness of people unable to fully control the subconscious actions, not just discussed how to make the product has the property of inspire users to buy.Study of the subconscious mind has been psychology, known as the popular psychology, the so-called popular psychology is similar to some life handbook, refers to some theory of insufficient evidence.Used for the subconscious mind has much contribution is great psychologist sigmund Freud, in his many years of clinical research draws the conclusion, people’s behavior is dominated by human imperceptible spirit thinking process.Freud’s conclusion is correct, but based on the technology level of restrictions, the researchers could not using nuclear magnetic resonance(NMR), and so on the advanced equipment, to conduct the thorough research to the area of the brain in charge of the subconscious, which provide solid evidence for the theory, therefore Freud’s study while on its direction is correct, but the research results is necessarily limited.Based on the context of the development of modern science and technology, in our paper will be listed in a lot of case study of the subconscious, thereby further shows that under the influence of the unconscious people likely scenario in the buying behavior, thus a more comprehensive explanation of the subconscious influence on people’s psychological, the position of a more comprehensive understanding of the unconscious in the product design.