Experiential Consumption: A Study On The Public Space Environment Design Of Commercial Complex

With the rapid development of science and technology and the process of production,urban functions and living standards have undergone tremendous changes.At present,the city is like a huge building,and the development of the building is more and more like a city.The design of the building environment and interior space began to cover the needs of the urban environment.The diversification of the architectural function,the integration of the city,the building and the traffic,has made the huge commercial complex.In the information era,when the traditional consumption mode can not meet the needs of people,commercial complex building has the responsibility to provide a connection with the fashion information and meet the different age levels need consumer experience for the people.Commercial complex space also has the responsibility to enrich the theme and the diversity of the flow of space for people to bring a pleasant sensory experience.This paper will design the experience shopping center as the main research content,facing to the commercial complex public space through the six sections of the experience in the design process and method to solve problems.Firstly,in this paper the first chapter describes the research background,core concept,development status through the concrete example analysis of related topics at home and abroad,and the purpose and significance of the research;the second chapter,the basic concept of the commercial complex experience,content and characteristics of consumption of consumer psychology behavior are described;then in the third chapter of this experiential business and its spatial pattern and spatial characteristics,research and comparative analysis of them;the fourth chapter of the commercial complex experience of design principles and methods of analysis;combined with the difference of the experience of the fifth chapter puts forward the commercial complex public space design experience strategy,hoping to provide some theories and practices the reference for the design experience of the commercial complex.The sixth chapter analyzes the successful experience of the commercial complex public space love experience design,the design principles,design methods and design strategies of the previous part of the echo.