| With the rapid development of commercial economy and experiential economy,the spatial environment design inside shopping malls has promoted consumer consumption.Large urban commercial complexes can not only meet many functions such as commerce,office,residence,leisure,shopping,etc.to a certain extent,but also provide more high-level information communication channels for people on the basis of traditional consumption,maximizing the satisfaction of consumption needs of different age groups.Especially with the intervention of e-commerce operations and themed models,commercial building spaces have gradually transformed from traditional consumer support to consumer entities,tasked with creating better consumer experiences for the consumer group.Nowadays,traditional and single architectural design models are no longer able to meet the spiritual and emotional needs of consumers for the environment,and experiential consumption spaces have rapidly developed into an important component of commercial complexes.Given the above background,this article takes the spatial environment design of urban commercial complexes as the research object.Through literature review,field research,data collection,and case analysis,the current situation and main problems of urban commercial complex spatial environment design under the background of experiential consumption are elaborated.The design concept,lighting design,color design,and consumer experience of urban commercial complex spatial environment are analyzed,Propose effective suggestions and improvement strategies for the environmental design of urban commercial complexes in the context of experiential consumption.Finally,taking Changchun Yuanda Shopping Mall as an example,the specific situation of commercial space environment design under the background of experiential consumption is elaborated.At the same time,combined with targeted problem-solving strategies proposed in the early stage,with humanized design and improving consumer experience as the starting point,we will deepen the design of experiential consumption space in this commercial square,and further clarify the development trend of commercial complexes under the background of experiential consumption.This provides new ideas and methods for promoting the spatial environment design level of urban commercial complexes and their integration with the cultural tourism industry,in order to provide reference and guidance for the healthy development of urban commercial complex spatial environment design in the context of experiential consumption in Changchun City and other provincial cities. |
