| With the continuous improvement of people’s living standards,people are increasingly paying attention to material life and spiritual life,the museum is also open to attract more and more people choose to visit the museum in order to improve the quality of personal culture,while the museum’s traditional visit mode Has been unable to meet the needs of today’s people,more and more visitors expect to buy museum-related cultural products to obtain a unique and beautiful visit to the memory.And the museum developed the text of a product is reflected in the local cultural characteristics of a new form.The research of this subject is mainly based on the background of the development of cultural and creative products and the realistic needs of the innovation and development of our museums.Combining the characteristics of regional culture with the museum culture,this paper uses the literature research method,field investigation method,case analysis method,This paper analyzes the problems existing in the design and development of Chinese cultural products,and tries to summarize the design principles and methods of the development of the museum’s cultural products.Followed by the Anhui Museum of cultural products design practice to verify and be improved.Finally,the author summarizes the theoretical and practical significance of this research,and hopes that the research of this subject will provide the design and sharing case for the research and development of the museum culture and creative industry,and make its own contribution to the development of the museum culture and creative industry. |