| In recent years, Chinese government has been devoting great efforts in developing cultural creative industry. As an important cultural department, museum becomes an important part of people’s life since it launches different kinds of exhibitions either regularly or irregularly. Meanwhile, the emerging consumer awareness of popular culture and the multi-level demands of consumers have opened up new markets for cultural creative products of museum. For museum, cultural creative products serve as an important means to carry out its educational and cultural communication features, and they are also one of the indispensable elements for the permanent operation of museum. The design of cultural creative products in China is no match with the abundant resources in our museums, and the relationship between such products and market demand is seriously imbalanced since such design started quite late in China and is still at the phase where we have to learn from others. Therefore, it is a critical task for museum to set up a series of strategies regarding product design based on existing problems for reasonable and effective design of museum’s cultural creative products, which is a question worth research to a certain extent.The paper redefined the cultural creative products of museum based on museology and relevant theories of cultural creative industry, and put forward creative product design strategies for the cultural creative products of Nanjing Museum based on the analysis of the current status and consumer market of the cultural creative product design of Nanjing Museum, which is the creating of diversified cultural experiences, developing unique product categories, and enhancing the functionality of products. At last, the above-mentioned design strategies was adopted to guide the design practices of the cultural creative products of Nanjing Museum for further discussion of the availability and applicability of the opinions provided in the paper. |
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