The Fusion Of Chu Culture Medium And Modern Architecture Design Language In Experience Economy

After the stage that the conversion and composition of simple geometric shape was widely used, form design of modern architecture gradually returns to the combination of traditional culture, the rise of regionalism design take designers and the public's attention back to the regional development and cultural identity. Especially under the experience economy, every building and city needs a logo and label to imprint one's personality and be different. architecture is not only an object to meet the demand of aesthetic, it also plays as a kind of bridge to facilitate the flow of culture propagation. On this basis, the paper will take architectural form as the point, and this is different from the search and analysis on category, structure and function of building which is widely studied in architecture field, it depends on achievement of design discipline and focuses on the of the values of cultural transmission and significance of aesthetic spirit.The broad and profound chu culture occupies an important position in the history of civilization development, it provides rich resources for today's exploration and innovation in various fields. How to inherit the genes of traditional culture and remodel "jingchu" culture, combining the modern design methods becomes the hot research content. Design under the experience economy seeks thematization, and regional culture is one of the best source. Cultural intervention can meet the demand of education and beauty in the experience economy. In addition to marketing value of design in the commercial activity, the embodiment of culture in design which helps to build the image of a city and form regional cultural identity and belonging also has very vital significance. More and more designers begin to research and explore the rich content and aesthetic characteristics of chu culture, trying to find way to combine the traditional culture and the modern aesthetic language.The research and application on the traditional culture can't stay in the stage that traditional architectural creation art forms such as building was simply copied, instead, it's more important to find out the aesthetic characteristics of traditional culture media, and analyses construction technique which helps to achieve the effect, we need to extract form and study the combination of form, building a bridge to connect the form and local building design, to make it adjusted with the modern aestheticcharacteristics. Therefore, in the process of combining the culture medium and form design, we should pay same attention to refining and interpretation of morphological characteristics and aesthetic characteristics of the culture medium and the use or innovation of diversified design methods. This emphasis of this paper is to build a multi-level framework of design methods which successfully combines chu culture modern design language, this framework covers the basic morphological variation process, and composition and combination between the basic form. This paper concludes some design principle and design method of architectural form on the basis of case analysis, just in order to provide valuable reference to architectural creation practice.