Illustrations In The "street Alley" Liquor Packaging To Express Emotion

With the development of society,people’s material living standards continue to improve.After meeting the practicality of goods,the emotional requirements for goods are also constantly improving,and emotional experience becomes increasingly important.Illustrations have various expressive techniques and can form a special expression and design style in packaging.Packaging design is also constantly thinking about the relationship between products and people.The packaging design of goods has begun to develop towards emotional design.Its innovation is to add emotional illustrations to packaging design,thereby creating a special and novel visual experience that can truly move people’s hearts.Through the design of emotional illustrations,an emotional bond can be established to meet people’s spiritual needs,thereby increasing the added value of products,and ultimately promoting commodity sales.Based on the theory of emotional design,this paper deeply discusses the relationship between "emotional illustration" and Baijiu packaging design.Taking "street and lane"Baijiu as the research object,and combining the emotional expression of illustration,this paper studies the application of emotional expression design of illustration in street and lane "Baijiu packaging.On the one hand,through the application of emotional illustration design in the packaging design of "streets and alleys" Baijiu,to increase consumer recognition of the brand,thereby driving sales,and contributing to the sales of "streets and alleys" Baijiu;On the other hand,it also reflects that emotional design of Baijiu packaging has a good development prospect,providing design practice and design thinking for the application of emotional illustration in Baijiu packaging design.