Study On The Design And Application Of British Style Down Jacket

" British style" as a kind of British culture,are influenced by many foreign cultural factors and at the same time,also affect the international fashion design features,the formation of a style of dress.Literally "British style",British style from the British Queen Victoria period,the traditional British style elegant,classic,simple and concise nature,exquisite tailoring,exquisite workmanship.Along with the social cultural and economic globalization,the increasingly frequent international exchanges,new ideas and new consciousness all break the people understanding to the clothing,"British style" in form or content changes,combined with today's fashion,avant-garde,become rebellious,neutral,in contrast with the traditional "British style".“ WANCAOYI MEN” as a British style brand,with vintage leisure oriented,exquisite design clothes,in the product design style of simple and elegant,the details reflect the requirements of highlights personality,both traditional and rebellious,in opposition and unification design as a whole.Which embodies the mature male differences of dress,in the tradition and the spirit of rebellion deep,very bold,very literary show modern young men's psychological state,keep the unique personality in the overall low state,reflected self.Aster grass one MEN brand is a British style self expression media and window in the clothing market.As a window,“WANCAOYI MEN ” brand in addition to characteristics of self owned brand independent special line,to express the brand features by British style design elements,make the product design more and more unified style.Through the deep study and research of the British style,summed up in the clothing design elements in the design and use the tactics of British style.Combined with the research of “WANCAOYI MEN” brand,analysis summary of application of British style in “WANCAOYI MEN” brand,and through the in-depth understanding of the jacket,which suits for product design and development “WANCAOYI MEN ” fall down.Better reflect the clothing styles make England style in a particular brand of eider down products,but also for China's British style clothing and clothing market into new blood,broaden the design style of British style cold winter clothing and design of down filled garment.