An View On The Display Design In The Garment Brand Marketing Of China

In the course of economic globalization in China, the garment industry of China has shown a multivariate and fast-developing tendency. Modern garment marketing has played a driving role where we make productions no matter for world famous brand or for our own. However, since the garment industry has developed comparatively for a shorter period, it is obviously evidenced that development in relative links has not perfected. Various garment sale schemes in marketing have been broadly studied, While the application and layout of display design of those schemes is capable of featuring the brand style and embodying the sale idea and furthermore a key for garment brands to exploit and to be based on consuming markets.Display has not been valued enough as an important sale scheme in terminal marketing of garment Why has that taken place? What is the function of display in garment brands? How can display improve the competitiveness of garment brands? Can display design orient the essence of garment brands while showing garment themselves? How can it convey that to the terminal consumers and grasp the consumers by eyes.From the perspective of brand strategy and interest space of Chinese garment, the article has discussed in detail about the garment sale market and display design of the sale marketplace in the aspects of overall marketplace, color uses and lighting layout. It also further promote the driving role of display design during the realization of Chinese garment brand strategy target by introducing the typical cases of excellent displays from abroad and home.