Research Of International Famous Garment Brand Style

The style of famous garment brands is one of the important symbols to differentiate numerous garment brands. In modern society, with the development of economy and renewal of popular thought, consumers pay more attention to connotation,brand,taste and individuality of the garments but not their functions. Thus, the symbolic function of brand style is more important. All international famous garment brands have their own unique brand style. The style incarnates a kind of connotation and taste, and at the same time bringing forth unique individuality. These are the important reasons that they are accepted.Analyzing the situation of international fashion business, a few of fashion great powers which regard Paris,Milan,New York,London and Tokyo as the fashion centers dominate the international fashion stage. As a super garment-product country, China has no any international famous garment brand. Large numbers of domestic brands are accustomed to following international famous brands, lacking creativity and their own individuality. These are the important reasons that we can't found our own famous brands. In this paper, we try to analyze and sum up the style of the international famous brands, expecting to afford some help for founding our own famous brands.During this researching, we select elaborately seven from numerous garment...