The Research Of Folk Art Culture Elements In The Application Of Tea Packaging Design

With the transformation of people’s life demand and the upgrading of social consumption pattern,the requirement of design level has been improved as the same time,the culture,unique and enjoyment have became the important factors of deepening design quality.Through the excavation of regional culture,Combining the folk art culture into the tea packaging design for increasing the cultural value of the product.At the same time,utilizing the regional cultural characteristics to improve the brand and packaging products in the visual uniqueness.The design practicing part is "Hey,tea" brand tea brand design which is a tea brand for young consumer groups.This article around the value of folk art culture and the design elements of tea packaging and taking the example of "hey tea" packaging design to discussing how to combine folk art and cultural elements with tea packaging so as to explore such regional agricultural and sideline products packaging design strategies and methods.