Shuihu Elements Jingzhi Wine Brand In The Application Andexpansion Of Culture Study

This topic by works as the prospect iris wine business brand culture present situation isthe analysis object, through research techniques and so on books literature, marketinvestigation and study, induction, inquired into thoroughly "Shui Hu Zhuan" the liquorculture development applies in its brand culturefeasibility.Based on this object of studybrand culture flaw, demands from "Shui Hu Zhuan" the liquor culture connotationatonement deficiency, this article exerts oneself in from our country ancient and modernangles and so on liquor culture, All Men Are Brothers culture, expense psychology, brandculture, brand vision image, market marketing, analyzes the All Men Are Brothers cultureelement and between the brand culture connection, and through carries on in-depthdiscussion to the All Men Are Brothers culture connotation, promulgates in the All MenAre Brothers culture to have the precious brand culture property extremely.Must cause our country profound liquor culture and the modern brand culture fuses,first, must want in-depth to excavate its liquor culture the connotation, do not have to beonly the simple historical inheritance, true sobered up the cultural value to be at; Nextmust have the profound opinion to the modern brand culture, can clearly recognize thepresent enterprise brand culture the present situation; Again this, must know its brandculture regarding consumer's cognition; Finally, must understand modern the expensevalues, enable its cultural connotation to be suitable for consumer's emotion experience.Through analyzes the All Men Are Brothers culture, thought "Shui Hu Zhuan" thecharacter classical story, the region special characteristic, the artistic culture, the valueidea and so on all may develop apply in the scenery iris wine business brand culture, theadaptation current brand culture trend of development, and after the analysis thought mayobtain the consumer and the market approval, the promotion enterprise brand cultureimage.Believed by this topic research that, the current cultural time arrival and theconsumer value idea change, regarding our country white liquor brand culture pursuingadvanced studies and the market development is a new opportunity.