Pingjiang 'Gran Rain Smoked Tea' Brand And Packaging Re-design

"Grain rain smoked tea " produced in Pingjiang County,Hunan Province,the county "seven mountains and one water one sub-field,half a half way park",mild climate,abundant rainfall,long frost-free period,suitable for tea growth.This makes the " Grain rain smoked tea " although the green,yellow,white,blue,black and red outside the seventh category of tea,but still able to maintain a certain degree of uniqueness and have a certain amount of audience.On the " Grain rain smoked tea " brand packaging design,help to enhance brand recognition,but also conducive to the promotion in the market.In the early visit,research Pingjiang County,light river village tea production base and access to relevant information on the basis of analysis of the current consumption of tea and audiences and its existing brand packaging image,found the " Grain rain smoked tea " brand in the market In the absence of.At the same time,learning and learn from the current domestic and international excellent tea brand packaging design advantages," Grain rain smoked tea " brand packaging design re-design experience.Design and creation will focus on the " Grain rain smoked tea " brand positioning.Combined with brand design theory and methods,one is the " Grain rain smoked tea " and "nostalgia,the old process" features applied to the brand promotion,and for the tobacco to create a rich and elegant cultural characteristics;the second is the traditional and modern styleCombined with the form of the form of painting will be painted in the form of tea and contemporary composition of the way to explain the brand tea culture,in the promotion of brand value and recognition at the same time,enhance market competitiveness;Third,the " Grain rain smoked tea " brand Logo to re-design,the new logo to " Grain rain smoked tea " font design,with simple and clear lines on the font again to shape,both to increase the degree of recognition and follow the beauty of modern design;Fourth,through the appropriate size of tinplate and aluminum foil " Grain rain smoked tea " to quantify the breakdown.In order to better promote the " Grain rain smoked tea " this place characteristics of tea brand,through the " Grain rain smoked tea " brand packaging to re-design,establish the overall brand image,heritage of tea and cultural connotation,enhance the overall effect of goods,to Consumers refreshing visual experience,thus affecting the choice of consumer groups.