Contemporary Remodeling Of The Packaging Design Of Wei's Smoked Chicken,An Old Brand In Liaocheng

With the iteration of history,many time-honored brands that have been handed down from generation to generation and possess good quality and reputation are slowly fading out of the public's sight.The reason is that some time-honored brands have not kept pace with the times and are in line with the development of the times.When facing the ever-changing actual needs of the market,its outdated concepts,backward thinking,and innovations that lack a sense of the times have made the brand lack the momentum to move forward.The image of time-honored brands,especially the packaging design,has not changed even for decades.It is old and outdated and lacks the breath of the times.It has been unable to meet the aesthetic needs of contemporary consumers,so the products gradually lose their competitiveness and market value.It gets smaller and smaller,and eventually disappears in the market.As a well-known non-heritage brand in Liaocheng,Wei's Smoked Chicken has a declining motivation for its development.An important factor is that its packaging design has not changed and innovated closely with the times.The core of this article is to sort out the traditional packaging image of Wei's smoked chicken,and then meet the needs of the times,carry out innovative design practice and research on its packaging,so that the time-honored Wei's smoked chicken will be given new vitality.Through careful inspection of the packaging of Wei's smoked chicken in the existing market,the existing problems are sorted out and judged.After the research and comparison with similar excellent product packaging at home and abroad,some brand-new design concepts have been excavated,and the applicability has been explored.The packaging design method of Wei's smoked chicken in the new era.Based on the inheritance of regional culture,the timeliness of consumer demand,and the long-term design principles of brand culture extension,the specific elements and packaging styles of Wei's smoked chicken in the new era are determined.Innovate design from brand LOGO,packaging pattern,text,color,packaging shape and materials.The packaging of the product itself is a particularly important carrier of information transmission.Applying the unique regional culture of Liaocheng and the cultural innovation of Wei's smoked chicken to the packaging design of Wei's smoked chicken can add a thick or warm sense of value to the product,So that the packaging image of the time-honored brand Wei's smoked chicken has a unique visual personality,so that consumers have a new visual experience,enhance consumers' awareness of the Wei's smoked chicken brand,and show the new vitality of the time-honored brand.