Research On The Corporate Culture Construction Of Industrial And Commercial Bank Of China

With the increasingly fierce competition in the industry, as well as the global integration of the situation, corporate culture has been granted a more profound meaning. Corporate culture is the existence of micro value of the corporate, is the corporate rare property. The establishment of the corporate culture is the corporate have great originality for conditions ahead in the same competition. How to build an excellent corporate culture is an urgent requirement for enterprises to enhance their competitiveness. Corporate culture construction has a very important role in the long process of production and operation.Banking industry is responsible for boosting national economic development and ensuring national economic security. As the first of the five state-owned commercial banks in the country’s first Industrial and Commercial Bank of China(“ICBC”) should continue to innovate the construction of corporate culture. ICBC’s corporate culture led the reputation of the industry and Commerce and the forward direction, in a sense, the construction of corporate culture directly determine the level of ICBC competitiveness. Building a good corporate culture is the need for the development of ICBC itself fast and fast, but also the needs of the fierce competition in the banking industry.In this paper, first of all, the concept of corporate culture to a comprehensive explanation, showing the role of corporate culture is very important. After summarying the status of corporate culture construction of the ICBC, and analysis of the problem. Finally, the proposed commercial banks to establish the corporate culture countermeasures based on the relevant theories of corporate culture, hoping to contribute to the building of corporate culture of ICBC.