A Study On The Corporate Culture Construction Of Jilin Jiutai Rural Commercial Bank

The enterprise culture is led by the enterprise’s core values,and it is an organizational phenomenon with obvious characteristics reflected by the specific behavior of the managers and employees in the course of production and management.The enterprise culture develops in the process of daily management practice and gets recognition and enforcement of all staff in the daily management practice,and it is mainly reflected in the values of the enterprise,the spirit of the enterprise,business principles,development prospects,business style and moral standards,etc.For the modern enterprise,the enterprise culture not only can improve the enterprise internal staff centripetal force,it also can improve enterprise’s competitiveness in the complex market environment.Especially for the banking industry,in the background of deepening the reform of the banking industry and facing the new challenge and new opportunity of global economic integration,the competition between Banks and banking not only existing in the products,marketing and management,it more importantly is the enterprise’s own management and competition between bank enterprise culture construction.Therefore,the banking industry enterprises must spare no effort to do a good job in the enterprise culture construction,they should develop the necessary action plan and steps,construct the enterprise spirit,show the image of enterprise and the organic combination of internal and external environment,to create conform to the actual features of enterprise culture,in the service of the development and innovation of enterprises.Jiutai Rural Commercial Bank as the Northeast’s first rural commercial bank,since the restructuring in 2008 achieved leap-forward development,its enterprise brand and image has been widely recognized,but there are in need of improvement in the aspect of enterprise culture construction.The first part of this paper starting with the background of the topic introduces the research value and significance,the framework and though of the enterprise culture construction research.then puts forward the research methods and innovation of this paper;The second part introduces the concept,the structure and the function of enterprise culture step by step.The third part analyzes the enterprise culture construction present situation of Jiutai Rural Commercial Bank,introducing the basic situation of Jiutai Rural Commercial Bank and the enterprise culture construction in four levels.The fourth part mainly analyzes the main problems of enterprise culture construction and the reasons of Jiutai Rural Commercial Bank,the man problems mainly including: mployees to the enterprise culture awareness is not high,the leadership is lack of scientific planning,enterprise culture construction enterprise core values construction is not enough in-depth,enforcement of regulations lack,employee incentive mechanism to improve the five aspects of problems,and the enterprise culture and the cause of the problems are analyzed;Finally,the fifth part puts forward countermeasures to improve the enterprise culture construction of Jiutai Rural Commercial Bank from five aspects,including:establishing and improving the enterprise culture concept of transmission mechanism,establishing a scientific and standardized system of post responsibility,strengthening the enterprise culture training,strengthening human resources management,and establishing the advanced character of guidance mechanism.