Cd Telecommunications Company Status Of Service Culture In The Diagnosis And The Implementation Of The Program

Corporate culture, as a representative of culture management, is a quantum leap of modern theory of management. Lots of successful enterprises' experience has testified: It is a necessary way for enterprise to build an excellent corporate culture. Therefore, facing the key point that China Telecom's overall stratagem as the traditional network operator has switched to the comprehensively modern information provider, China Telecom Company brought forward the strategy of corporate culture in 2004.CD Telecom Company as a subsidiary company of China Telecom, after analyzing inside-and-outside environment, we have found that service is the most important job at present, and it also is the key of improving its competitive ability. Therefore, using service culture as a cut-in point, this not only can make parent company's culture into practice, but also can keep the individuality of its own culture. My thesis bases on the background of modern theory of corporate culture, through the research, we try to evaluate the current situation of service culture in CD Telecom Company, and find out some ways to construct the excellent service culture.The burden of my demonstration and argument is on the following three parts:Part One: Summarize the development of corporate culture and service culture in theory, discuss the similarities and differences between corporate culture and service culture, state the functions of service culture, and point out the relationship of corporate culture construction in parent and subsidiary companies.Part Two: Combining modern evaluation approach with the theories of corporate culture, we do diagnosis and evaluation of CD Telecom Company's present service culture, analyze the reasons of its status quo, and indicate the weak-point of its service culture.Part three: Based on the diagnosis of CD Telecom Company, we make some suggestions and some improved measures for the company's service cultural construction. Meanwhile, summarize the committed steps of constructing customer-oriented organize culture.The innovation of the thesis lies in introducing a new investigation method into the diagnosis and research of service culture, and considering service culture construction's key finger is the diagnosis of present service culture and how to advance it. On designing the play of execution, pay more attention on providing suggestions to problems and weak-points. At the same time, discuss the connection of service culture and the core competitive strength of service according to the case of CD Telecom Company.We provide some reference and assistance guiding function for service-type enterprises' evaluation approach of service culture. In addition, it also can do some help for construct an excellent service culture, dealing with the relationship of parent subsidiary company, and advancing the core competitive strength of enterprise.