Research On Development Strategy For SW Trading Company

More and more fierce market competition give rise to the development strategy of the relevant enterprises just want to gain a foothold in the competition. As a sales agent of RW chemical company, a famous century-old chemical brand oversea in the refrigerant industry of Fluorine chemistry, in China for many years, SW trading company is further squeezed in its living space along with the domestic joint factory and the own sales channels of RW chemical company put into operation, although its brand agency agreement is indefinite. In the face of such a survival crisis, SW trading company development strategy research is imminent. In the meantime, SW trading company must carefully analyze the internal and external environment, integrate and restrict its own resources to develop SW trading company development strategy. Through the implementation of development strategy, it would enhance the company’s core competitiveness, improve the company’s overall competitive power.In these papers, according to the theory of strategic management, it analyze the current stage of development and future development prospects of foreign brand agent trade enterprises in China, built development strategy model framework of foreign brand China agent trade enterprise, and according to SW trading company management status and the actual development situation of each business sector, through researching and analyzing of the development mode of SW trading company, then summing up the development strategy cater to SW trading company. Therefore, in this paper, the theory of meaning embodied in the formulation and implementation of development strategies for foreign agent trade brand China industry enterprise would provide the corresponding theoretical value, at the same time, it also has certain reference significance for the others of the same plate business strategy research.