Research For Achive Competitive Mode For Authorized Electronics Component Distributor

Electronic Components is the foundation and soul of all the 3C (consumer,communication,computer)products, so its development has promoted and restricted 3C industry at one time. The Eletronic components and the correlative distributing industry become the concemful part in National Economy along with the fast growth and development of 3C industry. As the crucial compostive part of Distributing industry, the Authorzied Distributor has influence on domestic science and technology industry by its working efficiency. This article analyzes the characteristic of distributing, researchs and studies the market of Electronic Components ,proposes to take stratagem for the cost and the discrepancy in order to acclimatize Authorzied Distributors themselves to the global market. In precondition of low-cost, manage to provide added-value service for their clients and make them to be willing to pay for higher price for better products and service.To carry out this stratagem, this article proposes an analysis model for the Authorized distributors(Agents) to improve their competitiveness. We suggest that they must establish and consummate their management level for all the aspects,including their linecard,technical support,cost,leadtime,enterprise culture and hunman resource ,information system, its brand popalarity , relationship marketing,etc. This research tells us that the authorized distributor must establish well enterprise culture and respect employees, organization relating to company benefit, personal relationship ,take adavantage of human resource organized to build up a potent appropriate system accoring to actual status of company. Expand the popularity and influence, Build up great reputation in this trade. manage to develop more first-class brands,improve technical support , strengthen company management to make the logistic speed and costs ideal. The Authorized Distributor can achieve one-up station and core competitiveness only by these efforts above. We use the top one in this trade "Arrow " as the case company in this article. Analysis of its company resource and operating mode, doing research for the source of its competitiveness is able to testify the vality and rationality for the authorized distributor mode. We hope that this research will be useful to help the authorized distributor to improve competitiveness by the pointing out to create Electronic Components competitiveness mode.