Research On Brand Strategy Of Qinghai DMH Wolfberry Co.,Ltd.

Chinese enterprises in the health food industry are facing increasingly clear and serious homogenization of the situation. As a sharp war weapon bringing great commercial value to the enterprise, brand is an important strategic asset that can ensure the long-term sustainable development. Therefore, the development and implementation of the brand strategy of health food enterprises is of great significance.Starting from the analysis of development competitive advantage and formation mechanism of the Qinghai DMH wolfberry Co., Ltd, this paper uses brand and brand strategy management theory as well as Porter modified “diamond model” to deeply discuss the problems existing in the brand strategy management system of Qinghai DMH wolfberry Co., Ltd.,develop a systematic brand strategy, build brand strategy operation mode and brand communication strategy, put forward management measures, aiming at providing a solid theoretical basis and effective decision-making support for the brand strategy management of Qinghai DMH wolfberry Co., Ltd.Hope this research can help Qinghai DMH wolfberry Co., Ltd. to create a strong brand, and to provide valuable strategic reference for the development of the brand of health food industry!...