Sunday Fig Health Care Products Brand Building Research

Health products is food, medicines , equipment and instruments which conducive to health .The health food is to adjust the function of the body, have particular sanitarian function of food, also is a kind of special commodity, only suitable for people to eat, for the purpose of cure. At present, due to "melatonin", "gold partner" and "early yuan" rampant advertising, virtually induced with consumers purchase and health food, At the same time, along with the social work pressure and speed up the pace of life in different impact on many of the diet, living, so that many people use to maintain physical health of the various needs of the rapid development of products, to provide a rare opportunity. How in the fierce market competition, hold market share, set up the brand effect is better, enhance the enterprise the competitive ability and profitability, with the same challenges, is the development of enterprises of all products, at the same time is mission's current and future Sendi FIG health must face an important topic, also is the purpose of this article is to study.This paper attempts to use of the brand's Sendi FIG products shape the typical cases of construction, the study found in the operation of the brand FIG health problems and causes, and put forward Suggestions to solve the problem in China, discusses the brand construction products manufacturing enterprises, puts forward thought innovation in practical significance, practical health care production enterprise brand construction mode.