Research On The Positioning And Promotion Of Independent Brand Of Health Food OEM Enterprises

The last thirty years of China's health food industry is developing rapidly.The Chinese people to go to the doctor to pay attention to the subtle ill maintenance and disease treatment,health food gradually came into people's life,become ordinary people standing at home.In recent years,the state of the health care industry also issued many policy support,Yunnan has all kinds of high-quality natural resources,the material resources continue to appear,providing a good foundation for the development of health food industry in Yunnan.Gu is the company,is a health food company.The main production and management of health food.And other companies like health care products company is also facing enormous market competition pressure,the company in the brand positioning and promotion process also exposed many problems.The first is the conflict between OEM and independent brand development.OEM range to low-priced products to supply the market,uneven commissioned by the operator price on the market,the formation of price fluctuations.Followed by the ancient very own brand positioning problems.Ancient brand has been a very clear positioning of the company,fuzzy unknown condition.Often by product positioning rather than brand positioning,so the difficulty of brand promotion.Finally,there are some problems in the marketing strategy of the company's brand marketing,which often swing or sway in the marketing mix strategy.In order to solve these problems,on the basis of the analysis of the company's brand positioning of the ancient,and then improve the 4Ps marketing group and strategy.I hope this research can provide the basis for the improvement of the existing brand positioning and promotion.At the same time,it can also provide reference for the brand positioning and promotion of other health food enterprises.