Research On The Marketing Strategy Of Ningxia Zaokang Wolfberry Inc

Ningxia wolfberry, a traditional red card of Ningxia, has been world-famous since ancient times, and it is also one of the most potential superiority industries in Ningxia. Wolfberry industry, as the advantageous industry in the development of agroforestry and important export industry, plays an important role in the optimization of agroforestry structure, expanding exports, employment and increasing farmers’ income, etc,. With the advance of Ningxia inland open economy in pilot area and the construction of the strategic fulcrum in the silk road economic belt, local wolfberry enterprises in Ningxia face enormous developing opportunities and challenges. On the one hand, with the in-depth trade development between our country and other countries along "One belt, One road" and people’s concern about the health industry, the potential market capacity of Ningxia wolfberry industry will be further expanded. On the other hand, after the economic development of our country enters the new normal state, the economic growth rate becomes slowed, Ningxia native wolfberry enterprise development faced the tests of increasing labor costs, profitability decline and homogeneity competition. Ningxia Zaokang Wolfberry Co., LTD is the only company in Ningxia wolfberry enterprises listed in the new three board. How to take the initiative to adapt to the new normal economic development and accurately grasp the new situation to introduce wolfberry marketing combination and reshape new advantages of corporate development in the new historical starting point will be the research emphasis in this paper.On the basis of comprehensive analysis of the internal and external strategic environment of Ningxia Zaokang Wolfberry Co., LTD, the paper uses 6Ps, SWOT, PEST and integrated marketing theory knowledge such as marketing and spreading to research and analysis the marketing present situation of Ningxia Zaokang Wolfberry Co., LTD, and puts forward the corresponding improvement countermeasure and the suggestion in order to further improve the early Zaokang Wolfberry marketing share and expand popularity. Meanwhile, it also has certain reference significance in seizing the opportunity for Ningxia wolfberry enterprises to fully develop their own marketing plan.