Chongqing Railway Container Terminal Customer Satisfaction Evaluation Research

With the development of society and economy, customer satisfaction has brought to the attention of the business,customer satisfaction directly affect thepropensity of customers. Railway freight transportation play an irreplaceable important role in the modernization of transport, but also faced with the fierce market competition, the railway container terminal as an important part of railway freight, is the main trend of future development of transportation, facing the railway freight volume declined and the present situation of the freight revenues falling, introduces the concept of customer satisfaction to the construction of railway container terminal will greatly promote the development of railway container terminal andchange the overall status of railway freight.This thesis bases on the analysis of the present situation of our country, rail freight transport and railway container terminal development, summarizes the domestic and foreign research status of customer satisfaction, takes Chongqing railway container center station as the research object,explains and generalizes the Chongqing railway container terminal and customer satisfaction evaluation, introducesthe customer satisfaction Theory into the Chongqing railway container terminal operations. The main body of dissertation builds accord with the present situation of Chongqing railway container terminal operation of customer satisfaction evaluation model and evaluation index system, adopts fuzzy comprehensive evaluation method to evaluate customer satisfaction the Chongqing railway container terminal, bases on the evaluation results of the targeted, puts someforward countermeasures to improve the Chongqing railway container terminal customer satisfaction measures and the development of railway container terminal in Chongqing.