Study On The Optimization Of E-commerce Tourism Business Model In China

Since entering the new century, our country’s socialist market economic system gradually established, Internet technology is widely used in the market, in this environment the traditional business model and combination of Internet technology, electronic commerce arises at the historic moment, as people living standard and constantly improve, the rapid development of tourism, people’s travel demand increased, and the rapid development of Internet technology to found a new tourism spot, tourism electronic commerce. In the context of the world tourism development situation, tourism has rapidly developed from offline to online, tourism electronic commerce has become one of the most important sector in the tourism industry, tourism related industries such as traffic, catering, accommodation, souvenirs of the Internet business has been rapid development.Tourism electronic commerce enterprise also like mushrooms grow up step by step, such as comprehensive travel service providers ctrip, mango net, focused on holiday tourism way cattle net, hotel booking website E work, etc. This kind of tourism e-commerce enterprises on the business model, basic is to provide early flights, hotels, holiday, such as standardized products and services, product homogeneity is relatively serious, later along with the development of the market, rich in its own product range at the same time, various enterprises gradually walked out of accord with the expansion of its own in the field of its own line. In the process of the development of these enterprises, both transition and develop new business, all reveal the value of the business model.Therefore, research of tourism electronic commerce enterprise business model, to help tourism electronic commerce enterprise in the increasingly fierce market competition environment, to find suitable for their own development advantages, find their own weaknesses and deficiencies, to further promote the competitiveness of the enterprise from a strategic level.Tourism electronic commerce enterprise’s business model has the characteristics of what? How to through the business model innovation, to attract more users choose to use the products of the enterprise, for the enterprise development sustainable orders? How to use the product, service, system, the improvement of customer experience, enhance the market competitiveness of tourism electronic commerce enterprise? These problems is to explore and try to solve the problem in this paper.This article is divided into five parts. The first part of the introduction, mainly introduces the research background, purpose, significance and research methods; Summary of basic theory of the second part, mainly including e-commerce, potter five basic theory model, business model and so on; The third part of mango net business model analysis; The fourth part tourism electronic commerce enterprise competitive analysis; The fifth part puts forward several ways and methods of business model innovation.