A Bank Ningxia Branch Intermediary Business Marketing Management Research

The intermediate business is the embodiment of comprehensive strength and development ability, a bank business, directly determines whether the bank has the business processing capabilities of current and future sustainable development ability, but also the developmenttrend of the future bank inevitable. In 1994, A bank was established based on a professional investment company six big countries, with the policy of national medium and long termstrategy for service orientation, to support the national infrastructure, basic industries and pillar industry as our own duty, in 2007. A Bank approved by the State Council, A officially launched started the commercialization reform, In April 12th, the State Council officially approved by the national development bank reform plan, clearly require the financial institutions to adhere to the development of positioning. But the development aspect of A banks have many shortcomings in the intermediate business market, in the face of increasingly fierce market competition, and the Development Financeopportunities of the reform of Ningxia branch of A bank’s intermediate business marketing has become the urgent question, a nd make scientific marketing strategy has become thefoundation of A bank Ningxia branch to the smooth development of the future.In this paper, taking the Ningxia branch of A bank intermediate business marketing as the main line, analyzes the present situation and Prospect of the current intermediate marketing, and specific implementation details, through to the A bank Ningxia branch of the business process analysis, and the A bank middle business development advantages, the future development of the disadvantages, the currently visible foreign opportunities andimplementation requires in the face of challenges, passed on through some resources and data and data analysis to design the marketing strategy of Ningxia branch of A bankintermediate business. Specifically:Firstly, through the analysis method, analyzed development status of intermediate business of A bank Ningxia branch current. And then through the Potter five forces model for business process analysis of the present situation of A bank Ningxia branch of the industryfactors and the A bank Ningxia branch.A detailed analysis of the current marketing situationand the Ningxia branch of A bank’s intermediate business marketing, according to the results of analysis and description of the current existence of defects of the bank intermediate business marketing, and then through the CCDV-TP model, t he Ningxia branch of A bankintermediate business marketing strategy has carried on the design and deployment of detailed, the indexes of the strategy of investment feasibility analysis. Finally, gives theinnovation strategy of A bank Ningxia Branch Marketing and the implementation result feedback.