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The Development Strategy Research On Smart Elderly Care Business

Posted on:2016-04-05Degree:MasterType:Thesis
Country:ChinaCandidate:M YangFull Text:PDF
GTID:2309330503950793Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
Chinese has entered the ageing society, the rapid growth of aging population, pension service demand is huge, but the relative shortage of resources and the supply of pension services, pension services means the traditional and relatively inefficient, or add a lot of difficulties for the development of undertakings for the aged in china. Now, with intelligent technology for intelligent endowment pattern impetus, the intelligent information technology and pension service combination of endowment service means, with its technology and specialization level, enhance the pension service object is the experience level, has become the hot spot of aging industry, promoting China’s response to the aging population, and make positive try the aging industry development.Because intelligent endowment huge potential market demand and economic value, many related enterprises have in the field of intelligent endowment have the layout. This thesis takes SEC company established software enterprise in our country as the research object, through the understanding of its development experience and explore the reason of the predicament, the development of intelligent endowment business and thinking method. This article begins with a software company business development perspective, taking the present situation of enterprise business status and intelligent endowment industry expansion, using the theory and method of strategic too in-depth analysis and detailed analysis to the enterprise and intelligent endowment industry strategic environment, finally carries on the market localization and the strategic layout according to the results of analysis. Research on how to grasp this technology jump lead software and pension industry integration opportunities a software enterprise, to play its excellent technical strength, overcome the short board market is lack of experience, and strive to opportunities in the market competition to occupy the initiative, and eventually makes a practical and reasonable method should be adopted in the strategy of intelligent endowment business development the idea of the.This thesis studied the strategy theory and the intelligent nursing mode, on the SEC internal resources and ability of the carding and analysis, using PEST method for analyzing the macro environment of the pension industry, using Potter’s five forces model of intelligent endowment industry competition situation was analyzed, and the comprehensive evaluation using the SWOT strategy analysis method the environment of the company, the plan and arrangement for SEC intelligent endowment business development strategy, and puts forward some security measures to ensure the successful implementation of strategies.
Keywords/Search Tags:Smart Elderly Care, Strategy, Five Forces Model
PDF Full Text Request
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