Research On Personal Financial Process Improvement Of A Bank NB Branch By Dmaic Method

At present, China’s financial system reform to speed up the pace significantly, impact on the operation of commercial banks have begun to show. Moreover, this effect with the acceleration of reform will be more and more obvious, he marketization of interest rate, the overall interest margins, systemic risk increase and gradually to the bank concentration,Trade between the deposits of the increasingly fierce competition. Bank market share competition directly manifested as competition for customers, who win the customers who will win the market. Where the customer standard marketing service process means for to consolidate, Expand the customer base will become more and more important.This paper mainly uses the method of DMAIC modeling tools of Six Sigma management method. Study on the application of service process design of individual customers service of a commercial bank. Discovery service link has the problem, in order to increase the customer satisfaction and bank service competitiveness.First of all, the thesis describes the background and significance of topics, research on the application of 6 Sigma management theory, Secondly, carried on the analysis to the individual commercial bank customer service, Clear the status of personal business of commercial bank analysis and process reengineering of necessity, And on the Six Sigma DMAIC tools are discussed, After the process reengineering of construction to provide theoretical support, In this chapter focuses on the The research of DMAIC model of individual customer service process design of a state-owned commercial bank with. On the current situation of individual customers of a state-owned commercial bank marketing are analyzed. Constructs a DMAIC model of marketing process design of individual customers of the commercial banks. Finally the paper has carried on the summary to the research on the existing problems and future development direction.The work of this paper and the results are mainly embodied in the two points:1) Analysis of the availability of Six Sigma management method of DMAIC model in the bank in process reengineering, Widen application scope of Six Sigma management method.2) Broke the previous use of DMAIC model to the process optimization theory and the actual operation of the problems of separation, Described in detail every step of thinking of a state-owned commercial bank personal customer service process optimization. Strive to do each step DMAIC model combining theory and empirical.