Business Plan Of Moved Milk Tea Project

Since 2010, Chinese economic growth has slowed down. Chinese economy needs to seek new economic growth points, consequently, the economic development model is in continual reform, which usher in new opportunities and challenges for service industry. It is forecasted by experts that service industry will become strong driving force for national economic development and that the development model of service industry will change sharply, service quality will be improved at the same time. Moved milk tea, a sort of leisure catering industry, just emerges in such a background. Located in university campus, its target customers are university students,providing them with affordable beverage. Meanwhile, it connects milk tea with book bar, aiming at cultivating university students’ good reading habits.The paper introduces the background of Moved milk tea, and analyses its circumstances and the enterprise competition circumstances as well as the advantages and disadvantages by using PEST theory in management, SWOT method, Michael Porter’s Five Forces Model respectively,via which, formulates products strategy, price strategy, source strategy and sale strategy. It also forecasts enterprise investment and profit capacity on the basis of enterprise management strategy,lays out financial scheme which is beneficial to enterprise development and proposes the solution to the risk that Moved milk tea might encounter.During its early entrepreneurship, Moved milk tea will set priorities on brand building and spreading, will advertise through micro-blog and We Chat, and will manage delivery service via Mei Tuan, to achieve the ultimate objective--developing its own APP and website and making O2 O strategy work out which lays foundation for future development of Moved milk tea.The business plan is based on abundant correlative material, substantial investigation and research and plentiful data, which are theoretical foundation for Moved milk tea’s development.