The Business Plan Of Burning Tongue Catering Management Limited Company

With the introduction of the “eight regulations”,high-end consumption is constantly being constrained by policies,the radices of mid-end and low-end consumption are also gradually increasing.The low-end does not mean low quality,but rather means higher quality requirements.“The big business small store” has gradually become the mainstream of the industry.Post-90 s also gradually join the entrepreneurial army.Popular catering begins to occupy a more important position in the market.In the form of a business plan,this paper conducts a comprehensive analysis and further development planning for the “burning tongue” bone soup Instant Spicy Steampot,it aims to solve the problems existing in enterprises,outline the blueprint for enterprise development,build confidence for investors,and prepare funds for subsequent development,which is conducive to better and faster development of enterprises.This article first introduces the background and motivation of "burning tongue" bone soup Instant Spicy Steampot.Secondly,it introduces the company's overview,including origin,product and brand positioning,production process,site selection,store design,and the company's organizational structure and development planning.Afterwards,the PEST model analysis and the five-force model analysis were used for the external environment and the internal environment,and the advantages and disadvantages of the project were compared and analyzed.It was found that the advantages of the project outweigh the disadvantages.Finally,as Instant Spicy Steampot is introduced into the market as a relatively low-profile food and beverage model,so how to improve market share through product market segmentation,product strategy and brand strategy,brand positioning,brand awareness,and rapid expansion of franchisees should be emphasized.The final paragraphs of the article are explained in terms of financial budgeting and analysis,financing plan design,and risk prediction and control.Through a series of analysis,"burning tongue" bone soup Instant Spicy Steampot takes a good development prospect in the future development.Market share will also increase rapidly with the strategy of direct and affiliated parallel.Through the company's financial forecasting and analysis,we can know that static investment can be recycled for 3.5 years.Investment yield has expanded year by year,and the average net profit rate has reached 32%.So it is a company with relatively small investment,fast recovery and broad development prospects.